Don't Fake It If You Can't Make It

I joined yesterday, and while going through the various blogs I read a very interesting post about the "fake it 'til you make it" philosophy, and why it isn't the best business decision. I had to agree with the author that while being optimistic and confident about your business is a good thing, it tends to be bad when you "fake it" to the point of promising things to the customer that you're not prepared to deliver.

The wedding industry is notorious for having a lot of weekend warrior-type businesses appear and disappear, and the bride is often the victim. I've had a lot of brides call me in a panic because vendors either disappeared or just decided that they couldn't make the cake. I've also seen subpar work from vendors who assured the bride that yes, they could replicate that complicated cake for $100.

It's not just the client who suffers, though. The reputation of your business can suffer if you end up delivering work that's less than what you promised, and that comes directly from faking it.

And there's a third victim here... The other vendors who might think that the faker is actually more experienced than they are. If you refer a client to a faker that will reflect poorly on you. If you take the advice of a faker and actually think that they do know what they're talking about, your business will suffer if the advice backfires on you. Buyer beware...

The original article is here, on Jerry Kennedy's blog. There was also another comment on it on and that post had a lot of other resources that might be useful to someone who's honestly trying to learn so that they don't have to fake it!

I think that presenting yourself in a professional way is one thing, but padding the resume is something that just isn't honest business. So what do you think about the "fake it 'til you make it" philosophy?
 Kara Buntin owns A Cake To Remember LLC in Richmond VA, and cake supplies online at and