Friday, April 15, 2011

Keeping Up With John Waite's Hair

I have to admit that while I really love John Waite's singing voice, I didn't know much about his musical career until I kind of "rediscovered" him a few years ago. Now he's one of my favorites...

I must also admit that I find the evolution of his hairstyle through the years as interesting as his musical career. Which really isn't fair, but it amuses me.

I know that musicians have stylists who sometime come up with questionable choices (remember Billy Squier?) but I like the fact that John Waite's hair represents a real tour of musical stylin' through the years.

How does this relate to running a business, you ask? It relates to it in a way that I've touched on before, which is that people sometimes worry too much about what's on the outside of the package without paying attention to the inside. Ponder that while witnessing the changes (pun intended.)

First, we start with The Baby's and the late 1970's punk/glam rock look.

My husband commented that he looked like a PTA lady from The Kids In The Hall in that one.

Then came the beginning of his solo career in 1982 and this:

He lost the red hair dye but retains the spiky trend, and a little length in the back. Kind of mullet-y but not quite.

Then in 1984 his second solo album and this much-copied musical gem:

The hair is getting shorter...yet still kind of spiky. Makes you wonder if he just has really thick hair that won't cooperate and lay down flat.

But uh oh! In 1985 he gives in to the call of the mullet. It's pretty big hair, even if it isn't as bad as his guitarist.
Let's give him the benefit of the doubt here,since that was the era of the big-haired man.

Now, skipping ahead a few years to 1989, we find that John has found a can of Aqua Net and isn't afraid to use it! That's one impressive head of hair!

But in 1995 he's thrown all that out and is back to the short-haired look
Then it was long and short and long and short again, which brings us to this look today. I think that he's going for a Willie Nelson thing in this video, which is fine with me.
Now, if you compare the beginning look (Kids In The Hall PTA lady) to Willie Nelson, a lot has changed in between. Some of that was probably going along with the prevailing "rock star" look of the time, but some of it was probably personal preference and just getting sick of combing the dried hairspray out.

One thing didn't change, though, and that's John's singing voice! It doesn't matter what the package was, the product stayed consistently good. (See, I told you this was going somewhere.)

I see a lot of people worry so much about their packaging that they neglect their product. This is my gripe with the trend of hiring a designer to tart your image up before you bother figuring out your business plan, or even bother to learn to bake a decent cake.

If you have a sub-par product, your packaging might make people try your product once, but if it stinks then they won't be back. The fanciest packaging with the trendiest logo won't save you in the long run.

If you're trying to improve your business, advertising is an important part of it, but it's not the be-all and end-all.Work on producing a great product and the clients will be there. Don't get so hung up on how many followers you have on twitter or facebook. Don't spend all day searching for the "right" keywords to sprinkle through the text on your website. Spending a little less time on your marketing and a little more time on your skills could only help you in the long run.

And don't use Aqua Net near an open flame. Just a general warning.


Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA



 Kara Buntin owns A Cake To Remember LLC in Richmond VA, and cake supplies online at www.acaketoremember.com and www.acaketoremember.etsy.com

3 comments:

Maxine said...

Once again your Thread IS all about Common Sense....something that sadly lacks amongst many.

I don't have a Logo either - have been asked by many as to why not.
My response - i don't need a cartoon or picture of a Cake to help sell mine.

(LOLL altho i am off next wednesday for a new haircut)

Maxine

Kara said...

100% correct on the reasoning behind not having a logo...And if I might make a suggestion, I'd avoid the mullet-look when choosing your new hairstyle on Wednesday!

Maxine said...

Phewww - thank goodness you made that suggestion otherwise i might have *cough* accidently instructed the girl to cut it otherwise - rofl - thanks for the heads up - (no pun intended) lolll

Maxine