Facebook and other social media sites have taken over the internet landscape, and there's a lot of talk about how to effectively use them to promote your business.
Facebook is really easy to use as far as having a place to quickly post photos of work that you've done, or have quick conversations with clients. It's easy to make yourself look pretty good on there, but it's also easy to make yourself look like a real moron.
A lot of people only have a personal page, but they post about their businesses on that all the time. It's better to have a business page so that your clients can find you using your business name, and you won't post about your kids' last swim meet on your business page (unless you really want to.)
Personal pages allow you to send friend requests, where business pages don't (as far as I know, but facebook changes daily.) If you send out a million random friend requests from your personal page, then claim that those people are "Fans" of your business, you've demonstrated a total lack of understanding about how facebook is set up. And made yourself look like a jerk.
Facebook business pages are easy to create, and once you get 25 people to "like" your page, you can change the name of it to the actual name of your business, assuming that nobody else has taken that name. That will give you a shorter address, too, and avoid all of the numbers and random code that you're assigned when facebook creates the page for you. (You can also do that for your personal page. Go to www.facebook.com/username)
If you sign in to facebook and you have personal and business accounts, you can click on the "page" button at the left side of the screen to get to your business page. It will list the pages that you administer, and once you're in the page you also have the option to switch over and use the page as the business, not yourself. That would be at the right of the page, a link that says "use facebook as____" (with your business name in the space.)
Remember that once you sign in as your business, the page that comes up when you first sign in is your wall, and to get to your newsfeed you have to click on "Home." To switch back to your personal account, you'll either have to click on "account" at the top right and switch back, or it will give you the option on the righthand side of the page.
Just don't do a twitter-type fail and post something that you don't want posted on your business page, thinking that you're posting to your personal account!
Next: What do you put on your business page?
Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA