I've done a lot of cakes with metallic details, but I don't think that I'd even done one that was as intentionally shiny as some of the ones that I've seen recently. I asked one designer how she had done the finish on one of her cakes, and she said that she used a big brush and diluted gold luster dust.
I wasn't sure that would work, since I was thinking about the brush marks, so I tried it, plus a few other methods, to see which would be more metallic.
I used three pieces of gumpaste, vodka and gold luster dust. The brush was a soft one that's similar to a puffy makeup brush, so it wouldn't leave edge marks. I also used one piece of candy clay because the oils from that usually give a better shine than fondant or gumpaste does.
(As an aside, you can get metallic luster dusts in bulk, because this will take a lot of it to do. I buy it in 2 ounce pots, which is the same as 57 grams. At Pfeil and Holing online the large container costs $45, and the 2 gram pot is $2.60. So if you bought only the little pots, you'd have to buy about 29 of them to get the amount in the large pot. That would cost $74.10 for the same amount...Yeah, that's a no-brainer. You can also buy pearl dust and silver dust in the larger pots.)
Now...After these trials, a thick coat of the luster dust mixed with vodka did give a good shine and deep color. But there's one missing element that hadn't come up in any of the discussions about the technique that I'd had, but I noticed when I started looking at all those photos. The liiiiiiighting.....
Notice the difference in the strips that I was holding up in the photos? The light coming from the nearby window totally transformed the gold from flat to metallic and shiny. You can paint a cake gold, but if the lighting isn't right it isn't going to look as metallic as it will if there's a light shining on it.
This is actually something that I warn brides about if they want silver on their cakes. Without the right lighting, silver metallic details can look grey, not silver. With a camera flash the details on metallic cakes might make the photos look a lot more metallic than the actual cake did. If the bride is okay with pewter, not bright silver, this might be okay, but I always warn people anyway.
Using the gold cakes on my pinterest board as an example, look at how the camera flash and the lighting is reflecting off of the metallic and makes some parts of the gold and silver look brighter. This makes the entire cake look really metallic because your brain fills in the blanks and tells you to see the entire thing as metallic if part of it is reflecting that way. If these cakes hadn't been photographed with the same lighting, though, they wouldn't have looked as shiiiiiiny.
So I think that the key to getting a very metallic look to a cake would be to use a thick coat of the luster dust in alcohol, and then make sure that the lighting in the venue is conducive to enhancing the shine. Suggest that the bride have a lighting person put a pin spot shining on the cake table if she wants a super reflective, metallic surface. If the room is too dark it will look gold, but it won't shine.
Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA