Your Common-Sense Lecture For The Week.

(First, I have to say that this isn’t about anything specific, and it was probably written about a month before it was posted, but I’m sure that there’s something going on somewhere that it might apply to. So if you’re presently dealing with something like this it isn't about you, but it could be if you think it is.)

I will never cease to be amazed at the people who are on various business forums who complain that they’re getting no business. When people suggest things to them they respond with “oh, I don’t want to do that” kind of answers, or even better, they get offended because someone has dared to tell them what they might be doing wrong.

First, if you ask for advice, don’t be mad about the advice that you get. Not everything will be applicable to your situation, but don’t have a hissy fit when people tell you things that they think you should try based on the information you’ve given them.

Second, if EVERYONE who answers a complaint that you have says that it works different for them, you need to realize that the problem might be you. Don’t tell them that they’re all ganging up on you and they’re bullies. (I must add that “bully” has become the most overused word of the year. Just because someone disagrees with you doesn’t mean they’re a bully, it might just mean that you’re wrong.) If you close your mouth and open your ears you might learn something.

Finally, don’t be afraid to admit that something you’ve tried isn’t working, but also don’t be afraid to try different things. Sometimes you have to take a risk, but getting stuck in your ways isn’t necessarily a good thing. Just because you’ve run that ad in that magazine for the last ten years doesn’t mean that it brings you any business. Review what you’re doing occasionally and don’t be afraid to make changes. And remember that just because something works for someone else doesn’t mean it will work for you, and vice-versa.

You need to take the emotion out of it and be objective. If it isn’t working for you then stop doing it and try something different. It makes life easier when you’re not beating your head against a brick wall.

 Kara Buntin owns A Cake To Remember LLC in Richmond VA, and cake supplies online at and