It seems like every single day someone on facebook is complaining that not enough people see their posts. Sometimes they even yell at facebook in their posts, tell them that they refuse to pay for ads, etc etc.
One person recently posted something like "dear facebook, I think you don't care about the hard work I've put into this and you deliberately don't show my posts to many people. Well, I refuse to pay you anything so suck it!"
I have to say that's probably one of the dumbest things I've seen for a long time. Why the heck should they care about the hard work you've put into using their FREE service. And I really doubt that the people who are in charge of figuring out the formula for which posts get shared get up in the morning and think about how they want to deliberately exclude you personally.
Facebook doesn't care if you yell at them, and the people who do their customer service are probably not interested in someone who says they'll never pay for an ad. I'd guess that if you emailed facebook help directly and suggested a system for increasing the exposure that posts get for a small fee they'd listen to that.
Oh wait, they already have that, it's called the promote a post option.
I think that so many people use facebook for their businesses now they've forgotten that it's a free service, they don't owe you any kind of exposure at all so you should be happy with anything you get, and they're running a business, so you'll get what you pay for. If you don't pay for increased exposure you might get nothing.
The way that you can increase the number of people who see your posts is pretty basic. Post content that interests people, get them to comment on it and share it, and facebook will notice that and show it to more people. If most of your posts get little to no response they notice that too, and it reduces the number of people they show your content to.
A like is better than no response, a comment is better than a like, and a share is better than a comment. If you don't want to pay to promote a post (and there's no reason to do that unless you have a specific reason to) then don't cry when only 25% of the people who follow you see it. That's still more than the ones who would have seen it if you didn't have a facebook page at all, so quitcher whinin' and realize that sometimes you get what you pay for.
Kara Buntin owns A Cake To Remember LLC, online cake supplies at www.acaketoremember.com and www.acaketoremember.etsy.com