Since the end of the year is approaching, it's reckoning time. How often do you do things that accomplish absolutely nothing to help your business even though you like to think they do?
I'm talking about things like when you play candy crush (you know that you do) and your goal is to get rid of the jelly. You spend the whole board matching up pretty little shapes and congratulating yourself about it, but you don't get rid of any jelly at all. At the end of the round you FAIL.
People tend to think that they're being productive when they really waste a lot of time. Facebook is the prime time-sucker these days. How much time do you waste thinking about how to increase your likes count without worrying about who's doing the liking? I've said it a million times, but if your page is full of ten thousand likes from people who live in different countries, they're not going to be buying cakes from you and the likes count mean nothing.
I see people doing this kind of thing all the time. Busy work that keeps you busy won't necessarily help you crush the jelly. Make sure that you keep your goal in mind and ask yourself if what you're doing will help you get there. If it won't, do something different.
Kara Buntin owns A Cake To Remember LLC, online cake supplies at www.acaketoremember.com and www.acaketoremember.etsy.com