People seem to have wildly different opinions about the naked cake...They either love them or hate them, or just turn their noses up and say "I don't care for them." Which is basically a polite way of saying that you hate them. Well, bless their hearts.
I don't care one way or another, but I don't think they're as much of a big deal as people make them out to be.
For one thing, the concern that they'll totally dry out is a little misplaced. I can't speak for cake mix because I don't use it so I don't know how long it lasts before drying out. However, when I level off my scratch cakes I toss the scraps in a "fair game" bowl that sits out all day until my family gets to it. Those scraps don't dry out after hours of being out in the bowl, exposed to whatever air is in my kitchen that day. So I suspect that if you wrap a naked cake up in plastic that will be enough to keep it from becoming dessicated.
I also rarely see a truly naked cake, they usually have some kind of decoration, even if that's a thin crumb coat and a flower. That's not naked, it's semi-clad. In it's underwear, so to speak. If you took a single layer and put it on a cake stand without any embellishment, that's naked. Applying something to the cake, even at a minimum, is decorating it. Take the opportunity to challenge yourself if you think it's no fun to do one and see how fancy you can make a minimalist cake.
The best part of a naked cake is the shorter amount of time it takes to decorate them compared to a conventionally decorated cake. They don't take NO time, but it's less than a regular cake. So that's good for the bottom line.
If you don't like them, ask yourself why. Is it because they take less time so they make you a better profit? It shouldn't be that.
Do you think they're going to dry out? If you take a couple of extra steps to prevent that it won't be a problem.
Is it because you think they're ugly cakes? In that case, either charge more to deter people from ordering them, or don't do them at all if you hate them so much it causes you emotional distress. But remember that unless you hate them SO much they make you want to pull your hair out, the extra $$$ might make up for that, so try that first.
What's your opinion about the naked cake? Have you had clients ask for one yet? Was it totally undecorated or did it have some type of "lingerie" instead of being fully clothed? Leave a comment to vote.