Tsu and Periscope...The New Time Suckers

More social media to pay attention to! Boooo...Tsu and Periscope aren't really new as far as lifespan of technology goes, they've been around for at least a year or so. But for some reason cake decorators have decided that they're the newest thing to try, and there's been a lot of attention paid to them in cake circles in the last few months.

In reality, they're both good for people who are selling stuff to other cake decorators, but I find them underwhelming overall mainly for the time suck reasons.

As far as Periscope goes, I have no idea who has time to respond like Pavlov's dog when someone "goes live" and drops everything to hit the heart button while watching someone talk.

The point of periscope was originally to allow people to connect with what's going on around the world in real time. Watching someone talk about cakes isn't a time-sensitive thing, though, so to me periscope just ends up being another platform to use to upload shaky videos to YouTube for later viewing. At least they just announced that they'll be letting people record in landscape mode, so there won't be the black-framed portrait look that you were locked into before.

So that's a basic meh...

As far as Tsu goes, the promises of rolling in the dough because you're providing content to a site is a basic pyramid scheme, so ignore that part of it. The people who will benefit from the money aspect are people who are selling tutorials and classes to other cake decorators, and who have large enough followings on other platforms that they can sprinkle their little "invitation" around and recruit people who are under them on the pyramid.

The majority of people on a site like that won't earn more than you could get by putting google ads on your blog, so that shouldn't be your primary focus.

The part of Tsu that people are happy with is the fact that you can control your feed far more than you can with facebook. For now. I saw on their blog that they've now opened up registration to anyone without an invitation. I tested this by using a second email account that I have, and voila, I was in using a fake name in about 1 minute. So here come the spammers.

For the time being, however, Tsu is a way to see all cakes all the time, if that's your cup of tea.

The real question is, how much time do you have to waste online looking at other people's cakes? Seriously, if you're running a business the emphasis is usually on how to minimize the time that you spend on social media, not how to spend all your time looking at other people's stuff.

If you spend an hour a day sitting and looking at pictures of cakes and ads for other people's tutorials, why not take half of that and work on your own website, or display cakes, or whatever? If you do cakes for a hobby that's one thing, but even then, go spend time practicing gumpaste flowers or something that will increase your own skill set.

Don't kid yourself, you're not going to stop using facebook because you're on Tsu now. You'll be on both, which is more time spent online. And if you're a cake business, your customers are still going to be on facebook.

So now I'll go work on the time management guide I've been writing. Guess what the first thing I say to do will be? Yep, get off of social media and go be productive.

Kara Buntin owns A Cake To Remember LLC,  online cake supplies at  www.acaketoremember.com and www.acaketoremember.etsy.com

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