Monday, March 21, 2016

Instagram Changes and Everyone Loses Their Minds

Instagram recently announced that they're changing the way they show photos in users' feeds. This
caused millions of people online to have complete meltdowns.

"No. No no no. We do not want this. We want real time posts."

"shame on you instagram."

"How about NOPE, cause no one, anywhere, has ever asked for this ******, ****** feature, you chuckle*****?"

"Ugh, for the love of what little is sacred on the internet, please do not do this."

"who ****** CARES oh my god i hate this website"

"don’t do it you douche nozzles"

"OMFG IF THIS IS REAL IM GONNA GET NO LIKES AND NO FRIENDS ITS STUPID PLEASE DONT DO THIS"


Those are all real comments from the Instagram blog...I do feel kind of sorry for the guy who's going to get no friends, but maybe he should go meet some people in real life if he relies on Instagram so much.

This is all a little overblown, don't you think?

People need to have a little perspective. What really gets me is the idea that social media should remain static because people have the right to use it for advertising. No, no you don't.

There's nothing in the Constitution that says you have the right to get free advertising and have it presented to your customers in the way that you prefer. Facebook, Instagram, Pinterest, Twitter and any other platform that might pop up tomorrow are businesses, and they are there to make money.

This means that they will occasionally make changes to the way that they do business. And showing your posts is doing business to them, have no doubt about that. You are a potential customer.

I have never understood why people who get so worked up over customers not wanting to pay for their products then turn around and get mad when they can't continue to benefit from social media for free. Advertising has always had a price tag, whether you like it or not.

I constantly see people getting mad because "Facebook just wants our money." Well of course they do, they're a business. If you want to buy a full-page ad in a magazine that your customers all read, you'll need to pay for that. If you want to get your Facebook post seen by more people, you'll need to pay for that too. That's why you should have an advertising budget.



Facebook ads are really very affordable and effective if you target them correctly, but that's all on you. If you buy an ad and make no effort to target your audience, it's like a hamburger business buying an ad in Vegetarian Monthly. You might not reach who you want to, but that's not Vegetarian Monthly's fault.

Instagram changing their feed is not the end of the world. Facebook charging for ads is not the end of the world. It's your job to figure out how to use the tools that social media platforms give you (and they give you A LOT of tools) to promote your business. If you don't want to take the time to do that, you're missing out on some opportunities.

And there's no reason to lose your mind when you find out that Instagram is already charging for ads if you want to buy one...that's right, you can go through your Facebook ads account to buy one. Hey, it might actually be worth it.


Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA, and cake supplies online at www.acaketoremember.biz and http://www.acaketoremember.etsy.com/

No comments: