Wednesday, April 13, 2016

How To De-Stress Your Business

Everyone has something that just stresses them out about selling cakes. It might be the deliveries, it might be the tasting appointments, it could be anything.

I recently got an email from a baker asking if I could suggest a way that she could reduce her stress levels around taking orders, because it was starting to affect her physical health. Her husband was better at it than she was, but she was the one who had to deal with people calling on the phone all day and she was really starting to think that she couldn't handle it.



She needed a system to put some space between a price request and an answer. When people phone they want an answer NOW and it was too difficult to do NOW for her because of having to figure out all of the different prices for random cake designs.

Not to mention that every time you have to answer the phone it stops your work flow, and that's hard to get back.

I suggested that she put up a contact form on her website and direct people there and stop answering the phone. Her phone message could say something like "We're unable to come to the phone because we're busy filling orders right now. Please leave your name and number and we'll get back to you within 48 hours, or for a faster response you can go to our website and fill out the contact form."

She put the page up, and said that within ten minutes of it being on their website, people had used it. Her stress levels went down and she stopped breaking out in hives, so that was good. With the form requests she was able to go through and do the calculations so that she could have a pricing answer without being put on the spot.

It worked so well she decided to turn off the messaging on her facebook page and have a response there directing people to the form too. I checked, and when you try to send them a message it tells people that they're not taking orders through Facebook and to please use the contact form on their website. She told me that she's noticed that people seem to respond well to this and that they actually use the form. And if someone doesn't use the form they probably weren't serious and it cuts down on the looky-lous too.

Nicely done...Funnel everyone to one point of contact, and cut down on missed messages, being interrupted, and stress in general.

What stresses you out? Think of why it affects you, and then think of how you can work around it. If you don't know how to get rid of the problem, leave a comment below and I'll try to think of something to help you out with that.


Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA, and cake supplies online at www.acaketoremember.biz and http://www.acaketoremember.etsy.com/

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