If you have a cake business you might be wondering how to reach your customers, and you might be using social media to do it. This leads some people to ignore setting up a website, and to rely on social media alone to reach their customers.
Do you really NEED a website these days? The answer depends on whether you want to be taken seriously or not. And if you want to be taken seriously, the answer is still YES.
The perception of businesses that don't have a website is that they're not serious. I think that a lot of people DON'T set up a website because that will mean that they're serious about having a business, and that means that there will be more pressure on them to succeed. As long as you only have a facebook page it's not as "real" and you don't have to try as hard.
Regardless, there are more reasons to have a website than to not have one. First, as I said before, you'll look more professional. And guess what...People who are perceived as more professional get paid more. Or at least they don't get as many arguments about their pricing. If you're selling exclusively on facebook it makes you look like someone who's just selling cakes for fun and who doesn't take themselves seriously either.
Another reason to have a website is that it allows you to put all of your policies in one place, and gives you a point of contact. Relying on social media for messages is risky at best. With a website you can add a contact form that includes all the information that you need from clients, plus a FAQ page that answers questions for people so that you don't have to go over the same information multiple times.
In addition, a website will give you a platform that you control. If you're using other sites instead of having your own you're at the mercy of their Terns Of Service. Let me tell you about the number of Etsy shops that have been closed, ostensibly for no good reason, leaving the owners with no source of income. If you have your own site you can alert your customers and let them know where to go to keep shopping.
It doesn't cost very much to set up a website, and there are plenty of templates out there. Wordpress is the most commonly used platform, and it has a lot of plugins that you can use to customize a site.
If you don't have a website, but you do have a cake business, go get one now. If you're clueless about where to start, post any questions below and we'll see if someone can help you out.
Kara Buntin owns A Cake To Remember LLC, custom wedding cakes in Richmond VA, and cake supplies online at www.acaketoremember.biz and www.acaketoremember.etsy.com