Infographics and Photo Tutorials For Social Media

How many times do you do stuff...any stuff, any kind of decorating stuff, anything at all? Well, you probably do a lot more than you think, and if you wanted to capitalize on it you can get some interesting results from your social media engagement.

It's a strange thing, but I've noticed that whenever I post a link to any kind of infographic tutorial or other photo-type how-to thing, facebook tends to show it to substantially more people than a regular post. And I mean a LOT more.

I'm not sure if this is an actual result of the type of post or just a coincidence, but here's the thing...When facebook decides that one of your posts is worthy of being shown to a lot of people, it tends to show your other posts to more people later. So posting one thing that gets shown will increase your chances of other posts being shown.

Keep in mind that the number of people who are shown your posts doesn't equal engagement, which is the actual goal, but having your posts shown to more people will increase the chances that people will engage with your content, so it's worth a try.

If you can manage to take photos of the process of making some gumpaste thingy or a fondant whatsis, you can put a little photo tutorial together and try this out on your own. Here's one that I did when I was making some lilacs: Lilac infographic  If you don't have one of your own, share mine or anyone else's to see what happens.

Try it out and see if it gets shown to more people than the usual number on your facebook page. I'm curious to hear whether this works for other people, or if it's just a fluke on my page.

 Kara Buntin owns A Cake To Remember LLC in Richmond VA, and cake supplies online at and

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