The Benefits of a Website (One of your own) For Online Sales
If you have any kind of business, you should have a website.
If you have an online e-commerce business, you should DEFINITELY have a website, even if you sell on Etsy or Amazon.
Relying on someone else's business to run your business isn't the best idea, so having your own real estate online is important.
Build Your Own
Building your own website can seem like a daunting task, but there's a solution called "Ultimate Architect," which is Renae Christine's website-building program. I went through it and it's HIGHLY impressive.
She takes you step-by-step through the process of building your own website, and gives you all the tools you need to build an e-commerce site, including some exclusive add-ons that will make your site look amazing.
If you want to get notifications about upcoming events surrounding the 2019 open enrollment period for Architect, click here to be added to my Architect mailing list. I'll also be giving new 2019 students an additional bonus (to be announced later, shhhhh....)
The benefits of building your own website include:
- Being able to design it exactly the way you want it to be.
- Having total control over what you can and can't sell (No Etsy restrictions)
- No sales or listing fees
- Low annual costs overall
- Being able to collect email addresses from your customers
The drawback is basically that you're in charge of it all...With the Architect program you'll have the tools to fix problems as they arise because it walks you through the setup process and there's a private facebook group dedicated to ongoing support.
If you prefer a template, you can find some that are pretty much set up for you, but they'll be less customizable than building your own site.
For ecommerce templates there are Shopify, GoDaddy Online Store, and Etsy Pattern, to name a few. They all have benefits and drawbacks, so take a look at those if you're just getting started thinking about having a standalone website.
I would recommend that if you have an Etsy shop, you get a service that's separate from Etsy entirely. You could use Pattern because it's convenient, but it makes sense to have a separate platform to rely on if you want to have something separate from your Etsy shop.
The benefits of using a template are:
- Ease of setup, you just have to put your items in
- Most are customizable for your branding
- Most of them are integrated with payment services
- There's usually tech support that you can contact is something goes wrong
The drawbacks are limitations with what you can do to customize the template. Some services don't allow you to sell downloadable items, so you should investigate what each template offers before deciding on one.
Kara Buntin owns A Cake To Remember LLC, business training at turtlewinstherace.com, and online cake supplies at www.acaketoremember.com