When Is It Time To Stop Selling Something?

When you have any type of business, there will inevitably come a time when you have to decide if you want to keep selling an item or not.

First, ask yourself these questions:

  • Does making this thing make me want to die?
  • When I get an order for it, do I shudder a little?
  • Am I making so little on it I think it's not worth the time?
  • If I stop making it, will it affect my income so much I'll feel the pinch?
Now, you might think that the last two questions are contradictory, but sometimes they're what's causing the problem. If you raised the price of this thing, whatever it is, would it make a difference? Maybe if you increased how much you're charging you wouldn't get as many orders, but you'd be making a larger profit, so it might not affect your income as much as you think. Plus, you wouldn't be working as hard on something that kills your soul.

So think about raising prices first.

If you've raised your prices and still hate making the thing, it might be time to eliminate it from your products.

There's nothing wrong with saying "nope, I'm not making mini cupcakes anymore, they kill my soul." Or "no more smash cakes, they just make me want to smash something."

I stopped selling a few things this year because whenever I got an order for them I cried a little. When you stop appreciating orders for a specific item it could just be time to give yourself permission to stop making them. Somewhere out there, someone else enjoys making the thing that you hate, so let them have that order.

Give yourself permission to NOT make the things that you hate making. Spend your time doing things that you like, or just ones that don't make you feel like your spirit is being crushed, at the very least. You're not going to love everything that you make, but there's no reason to do things that you can't stand.

Kara Buntin owns A Cake To Remember LLC,  online cake supplies at  www.acaketoremember.com and www.acaketoremember.etsy.com

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